Built for teams who value clarity
Northwind helps small teams run client work with fewer tools, fewer decisions, and less friction.
Clarity over cleverness
We believe good software should feel predictable. Not rigid. Not clever. Just clear.
Most teams don’t fail because of ambition. They fail because complexity quietly creeps into everyday work.
Northwind is designed around simple systems, clear ownership, and calm interfaces.
Fewer systems. Better work.
Operational clarity
Helping teams understand where work stands without constant meetings or status updates.
Consistent workflows
Fewer exceptions, fewer surprises, and delivery that feels predictable instead of improvised.
Professional client experience
Clear timelines, clear billing, and communication that reflects confidence.
How it started
Northwind started as an internal tool for managing client work. Over time, the same problems kept appearing across different teams — scattered tools, unclear ownership, and inconsistent processes.
This product grew out of solving those problems repeatedly, refining what worked, and removing what didn’t.
Small, experienced, focused
We’re a small, distributed team with backgrounds in design, engineering, and client services.
We care deeply about building things that are understandable, durable, and respectful of people’s time.
Alex Morgan
Founder & CEO
Ravi Patel
Engineering Lead
Elena Fischer
Product Design
Marcus Lee
Frontend Engineer
Daniel Romero
Backend Engineer
Priya Nair
Operations
We’re not trying to be everything. We’re focused on doing a few things well — and doing them consistently.